Using Article Marketing to Drive Traffic to Your Site |

Any successful website owner will tell you that getting their website up and running was only the first step to online success.

The second – and absolutely vital – step is to get a steady stream of traffic to your website. If nobody’s visiting your website, it doesn’t matter if you have the most attractively designed website and the best product in the world, because nobody knows about it.

Fortunately there are a number of ways to drive traffic to your website. Today we’re going to talk about using article marketing to get that flow of traffic going. I’m not talking about articles that are actually part of the content of your website (although that is important as well). Article marketing involves writing an article on a subject that is related to your business or product, and submitting it to an article directory. Article directories let you include a “bio box” or “resource box” and in there, you can include a link to your website.

There are thousands of article directories these days. If you’ve ever googled to look up information on how to do something, or where to find a product and come up with an article that was hosted on “ezines” or “associated content”, those are both examples of content that was written by another person on your particular subject, but somewhere in the article or at the end was a link to their website or product. Sneaky? No… Smart? Yes.

Article marketing actually benefits everybody. The publishers of the ezines get free content to use. And the authors of the articles get free backlinks and traffic to their site.

The more sites that you have linking to your website, the higher you will rate in the search engine rankings.

So when your article is published by an article directory, the link that you have included to your site benefits you. When ezine publishers and blog owners use the article and include the link to your site, that also benefits you. You also will get a lot of traffic from people who read the article and click on your link.

So how do you get started with this plan of action? That’s where we, Partnership Marketing come into the picture. Based on the subject matter of your website, we can craft articles with useful information, but without completely solving the reader’s problem – otherwise they have no reason to buy the product that you have created or are promoting.

Let’s say we wrote an article about aggressive dogs, because you are promoting an ebook about dog training. We can write an article about “five common causes of dog aggressiveness” and then in the resource box, you would say something like “(Your name here) writes frequently about dog training and dog behavior issues. For more information about common dog behavior problems, and tips on solving those problems, go to (your website name and clickable link here).”

If you have any expertise you definitely want to mention that. If you are dog trainer or dog breeder and are writing about dog training, or if you are a certified dietician or personal trainer and you are writing about weight loss, you would include that in your bio box. However as you can see from the example above, you don’t need to be an expert with a degree or certification to be able to write articles for article directories; most of their writers, in fact, are not experts, just business owners promoting a website.

So whether you write the articles yourself, or take advantage of Partnership Marketing’s keyword rich and search engine optimized content, you will find that the more articles you get out there on the web with your website address, the more traffic you will receive.

Check out our web content packages. Our prices for article writing services are affordable, and with our knowledge of writing unique, engaging articles that will receive top search engine rankings, you can’t go wrong.

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